"hypermedia": a modern philosophy of web design

In 2003, Microsoft founder Bill Gates predicted the fusion of desktop PCs and entertainment hardware in an article preserved as "The Disappearing Computer". More recently, in the May 2006 edition of the Amazon Wire podcast, writer-director David Lynch said, "Everyone knows the TV and the Internet interfaces are coming together.” Doubtlessly referencing such media as MySpace.com and YouTube.com, Lynch suggested in the same interview that the internet allows each person to have his/her “own television station,” hinting that he himself might create a Twin Peaks-type series for distribution on DavidLynch.com.

If Gates and Lynch are correct, the day will soon come when ESPN, CNN, and HBO produce programming for a fused “teleputer” or “comvision” as their websites and traditional programming channels fuse into one media entity.

Music, film, education, literature – these and all other forms of mass media will follow; and in truth, with the rise of iTunes, Google Book Search, online education, and the future of fusion devices such as Apple's iTV and the Miglia TVMicro, the reformation's already begun. Studio Hyperset capitalizes on Studio Hyperset capitalizes on this trend by fusing broad-ranging media design interests into what hypermedia visionary Jerome McGann, in his monograph Radiant Textuality, has labeled "hypermedia": that next stage of WWW evolution beyond the hypertext-driven web that fuses text, video, music, and interactivity to produce one demand-driven infotainment network.